This NRA-ILA announcement promotes a 2026 annual meeting seminar centered on grassroots identity-building and participation, framing gun advocacy as a shared community culture as well as a political project. Because the piece is about internal movement organizing and collective identity, it is materially different from previously published items focused on public opinion, legislation, or general arguments about gun control. It offers a direct example of how firearms culture is cultivated through events, branding, and member engagement.